From candles and coffee to skincare and stationery, one of the first things that will likely spring to mind when you sell online is how you’re going to describe your goods. So where do you start when it comes to creating the perfect online product descriptions?

When it comes to successful brands, from luxury labels like Gucci to innovative beauty brands like Glossier, each brand follows a formula – The Three C’s.

I’m so excited to announce a little side project with you all! Say hello to My Brand & Beyond – a new initiative, hashtag and community, for brilliant brand owners to share and connect.

There’s so much to consider to make sure your website invites and engages your audience to explore further, including design, photography and the words you use. With this in mind, today I’m focusing on all things copy and sharing six essential tips for creating captivating e-commerce copy.

If like me you love to shop gifts from independent brands, let me introduce you to some of my favourite luxe-led independents to inspire your own gift-giving this Christmas.

Brand voice is so important when it comes to cementing your brand’s identity and position. If you’re not sure where to start or need some inspiration on how to do it well, here are 3 beauty brands totally nailing brand voice right now.

There’s no denying creating brand content to engage your audience is an absolute must, however, before you can get to work creating said content, it needs a little planning. This is where a content calendar comes in…

I honestly couldn’t be happier to finally share with the world the new online space I have been working on. Say hello to a new look, a new website and more. Read on to find out what you can expect to see as Medialuxe begins a new chapter.