lucy hitchcock, founder of sassy digital

The world of e-commerce is an exciting one and I’ve teamed up with Lucy Hitchcock to share 5 ways to elevate your e-commerce website.

minimal skincare brand products on shelf

One of the first things that will likely spring to mind when you sell online is how you’re going to describe your goods. So where do you start when it comes to creating the perfect online product descriptions?

skincare products flat lay on magazine with face mask, lip balm, antipodes, glossier, clinique, lixir skin

From luxury labels like Gucci to innovative beauty brands like Glossier, every successful brand follows a formula and in this blog I reveal the secret.

copywriter at desk with laptop, lamp, flowers

There’s so much to consider to make sure your website invites and engages your audience to explore further, and with this in mind, I’m focusing on all things copy and sharing six essential tips for creating captivating e-commerce copy.