I’m so excited to announce a little side project with you all! Say hello to My Brand & Beyond – a new community initiative and hashtag for brilliant brand owners!

hands at desk with laptop desk lamp flowers

There’s so much to consider to make sure your website invites and engages your audience to explore further, including design, photography and the words you use. With this in mind, today I’m focusing on all things copy and sharing six essential tips for creating captivating e-commerce copy.

christmas flat lay gifting bag, lipstick, pearls, mirror, gift wrap

If like me you love to shop gifts from independent brands, let me introduce you to some of my favourite luxe-led independents to inspire your own gift-giving this Christmas.

beauty skincare sample pots on patterned background

Brand voice is so important when it comes to cementing your brand’s identity and position. If you’re not sure where to start or need some inspiration on how to do it well, here are 3 beauty brands totally nailing brand voice right now.