Today marks International Women’s Day 2020 and whilst the day reminds us we still have a long way to go when it comes to an equal world for women around the globe, it’s also the perfect day to celebrate those we admire and to also reflect on ourselves too.

minimal skincare brand products on shelf

From candles and coffee to skincare and stationery, one of the first things that will likely spring to mind when you sell online is how you’re going to describe your goods. So where do you start when it comes to creating the perfect online product descriptions?

skincare products flat lay on magazine with face mask, lip balm, antipodes, glossier, clinique, lixir skin

When it comes to successful brands, from luxury labels like Gucci to innovative beauty brands like Glossier, each brand follows a formula – The Three C’s.

I’m so excited to announce a little side project with you all! Say hello to My Brand & Beyond – a new community initiative and hashtag for brilliant brand owners!