minimal skincare products on shelf

From candles and coffee to skincare and stationery, one of the first things that will likely spring to mind when you sell online is how you’re going to describe your goods. So where do you start when it comes to creating the perfect online product descriptions?

hands at desk with laptop desk lamp flowers

There’s so much to consider to make sure your website invites and engages your audience to explore further, including design, photography and the words you use. With this in mind, today I’m focusing on all things copy and sharing six essential tips for creating captivating e-commerce copy.

beauty skincare sample pots on patterned background

Brand voice is so important when it comes to cementing your brand’s identity and position. If you’re not sure where to start or need some inspiration on how to do it well, here are 3 beauty brands totally nailing brand voice right now.