To sell well online, your website needs to be up to scratch and so I’ve teamed up with Sassy Digital to share 5 steps to elevate your e-commerce website.
From candles and coffee to skincare and stationery, one of the first things that will likely spring to mind when you sell online is how you’re going to describe your goods. So where do you start when it comes to creating the perfect online product descriptions?
There’s so much to consider to make sure your website invites and engages your audience to explore further, including design, photography and the words you use. With this in mind, today I’m focusing on all things copy and sharing six essential tips for creating captivating e-commerce copy.